NBC Sports Next Forms Partnership with PLAY Sports Coalition

PLAY Sports Coalition
3 min readApr 27, 2022

Coalition unites youth sports industry to ensure equity, accessibility to sports programs across the country

NBC Sports Next, the sports technology division of NBC Sports and home to the sports software platform, SportsEngine, announced it has formed a new partnership with the PLAY Sports Coalition.

The PLAY Sports Coalition is a movement representing more than 3,600 national and local youth sports leaders focused on ensuring that youth sports survives and thrives, providing support and resources in the areas of funding, advocacy and movement building. The PLAY Sports Coalition seeks to unite sports-based youth development organizations and build alignment in the critical areas that are impacting these organizations the most. Its mission is to ensure youth sports programs thrive as part of a vital movement to help repair a society that needs community, connectivity and joy.

The multi-year partnership names NBC Sports Next as a founding partner of PLAY Sports Coalition. Additionally, Trish Sylvia, Vice President of Advocacy and Engagement for NBC Sports Next, will represent the organization on the PLAY Sports Coalition board of directors.

“We are thrilled to welcome NBC Sports Next to the PLAY Sports Coalition,” stated Benita Fitzgerald Mosley, acting Executive Director, PLAY Sports Coalition. “Working together, this Coalition demonstrates how our industry can pursue collaboration over competition in the interest of service to young people and bridge divides to help them reach their own potential, in and beyond the sports they play.”

“We are very honored and excited to form this partnership with PLAY Sports Coalition,” said Brett MacKinnon, SVP & General Manager, youth and recreational sports, NBC Sports Next. “Through our work with our youth sports platform, SportsEngine, we believe strongly in the power that sports has to set a positive course in the lives of youth athletes. We are proud to be able to stand with PLAY Sports Coalition in helping unite our industry and ensure that youth sports continues to thrive.”

Brett MacKinnon, SVP & General Manager, youth and recreational sports, NBC Sports Next
Brett MacKinnon, SVP & General Manager, youth and recreational sports, NBC Sports Next

The partnership with PLAY Sports Coalition is part of NBC Sports Next’s commitment to helping create equity, accessibility and affordability to sport through the company’s Better Together initiative. The mission of Better Together is to strengthen communities and company culture through focused programs that attract diverse talent, and promote inclusion and equity through education, resources and community impact. NBC Sports Next believes strongly in the positive momentum gained through the formation of national partnerships such as PLAY Sports Coalition that enable organizations to bring their collective resources together, engage with and advocate for the communities they serve, promote equity and leverage their platforms for good.

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PLAY Sports Coalition

Our mission is to ensure youth sports programs thrive as part of a vital movement to help repair a society that needs community, connectivity, and joy.